Category Archives: General

Influencer Marketing in Canada

You’re watching television, and suddenly Jennifer Anniston appears, holding the new popular flavour-of-the-month skincare product – because everyone wants to look as good as her (the woman doesn’t age!) This is a classic example of a popular marketing strategy that has been around for ages. But these days, simply having a pretty celeberity telling people […]

How to optimize your eCommerce Website

Starting your eCommerce journey is an exhilarating experience. Seeing your online store come together, with all your products ready to be sold to people all around the world, is truly exciting. However, chances are that this excitement might quickly transform into disappointment, as you face issues such as low website traffic, minimal sales, and hosting […]

How To Make Your Online Store Succeed

Have you spent hundreds of hours and poured thousands into your Ecommerce store, yet you still haven’t found success?  The harsh truth is, 97% of Ecommerce businesses fail.  This figure, although shocking, proves that online store owners set up shop, blindly jumping into the fray. Failing to research the crucial information your store needs to […]

Finding Ecommerce Ideas

The world of ecommerce is rich in potential. All you need to create the next Amazon, eBay or Alibaba, is an idea. All you need is a flash of inspiration… or lots and lots of research. Eureka-esque ideas may appear as such, but they are more likely to be the product of countless surveys and […]

When is it time to upgrade your e-Commerce Online Store?

when is it time to upgrade your online store

2020 cemented e-commerce as the future of shopping. With retail sales at an all-time low due to COVID-concerned customers, online stores have become the go-to alternative. This enormous influx means big bucks for online store owners, but is your store ready? It’s becoming more apparent that Shopify is the future of e-commerce. Before Shopify, an […]

10 Tips on How Images Can Improve Your Conversion Rate

Choosing the correct product or services images to use for your website is a life-and-death situation for some online store owners.The brain can recognize images seen in approximately 13 milliseconds. This means that in only 13 milliseconds, clients form a first impression of your brand, purely from your use of images.Imagery is usually the dictating factor influencing your […]