You’re watching television, and suddenly Jennifer Anniston appears, holding the new popular flavour-of-the-month skincare product – because everyone wants to look as good as her (the woman doesn’t age!)
This is a classic example of a popular marketing strategy that has been around for ages. But these days, simply having a pretty celeberity telling people your product is the greatest thing since sliced bread, simply isn’t enough.
This marketing strategy, has now evolved into influencer marketing, which uses social media influencers as your “Jennifer Aniston”
Read more about this powerful marketing strategy: How To Grow Your Online Store: Influencer Marketing